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14 Things to Try on Social Media in 2019
Each new year signals a new beginning—especially when it comes to your social media strategy. If you try new things on social this year that other brands aren’t doing, you have a better chance of...
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Instagram Stories Analytics: Which Metrics Matter and How to Measure Them
Instagram Stories may be ephemeral, but that doesn’t make measuring them any less important. More than 500 million accounts interact with Stories every day, and Instagram Stories analytics provide the...
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The Ultimate IGTV Guide: How to Create an Engaging Channel
IGTV (Instagram TV) is a long-form vertical video channel that is accessible from Instagram and as a standalone app. It launched in June 2018. IGTV videos are designed to be longer than Instagram...
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9 Social Media Templates to Save You Hours of Work
Here are nine social media templates to save you a ton of time and effort. There’s one for every stage of your social marketing journey—from planning and creating content, to publishing posts and...
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How to Use Google My Business to Get More Customers
Google My Business is an easy and cost-effective way to make your business more discoverable both online and in real life. This comprehensive guide will show you how to get the platform up and running...
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What is TikTok, Who Uses it, and Should Brands Care About It?
What is TikTok in three words? Real short videos. Or, as The Verge put it in a few more words, it’s “the closest thing we have to Vine,” the former video-sharing app owned by Twitter. According to...
View Article15 Free Social Media Training Courses and Resources
Social media training courses are a great way for digital marketers to level up their skillset. It’s true, a lot of answers can be found on Google these days . And Hootsuite’s blog offers several...
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How to Make Money on YouTube: 6 Effective Strategies
Okay, ad revenue is the most obvious way to make money on YouTube. But it’s not the only way—or, to be honest, the best way. (Spoiler: the best way to make money on YouTube is all the ways.) YouTube is...
View ArticleHow to Run the Best YouTube Contest in 10 Easy Steps
Want to gain subscribers, win leads, and drive sales? A YouTube giveaway can help with all of those goals (and more). Marketing on YouTube is all about building community, and YouTube contests are a...
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How to Use Instagram Live to Grow and Engage Your Followers
Instagram Live lets users stream live videos to their followers through their Instagram Stories. It’s great for building engagement, connecting directly with your users, sharing news, and establishing...
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